Privacy Policy

At Amberly London, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit https://amberlylondon.co.uk or make a purchase.

1. Information We Collect

We may collect the following information:

Your name, email address and telephone number.
Your billing and delivery addresses.
Your order history and purchase details.
Payment information processed securely by our payment providers.
Your IP address, browser, device information and website activity.
Information you provide when contacting customer support or subscribing to our emails.

2. How We Use Your Information

We use your personal information to:

Process, fulfil and deliver your orders.
Send order confirmations and delivery updates.
Respond to customer enquiries and provide support.
Process returns, refunds and payments.
Maintain the security of our website and prevent fraud.
Improve our website, products and customer experience.
Send promotional emails where permitted by law.
Meet our legal and regulatory obligations.

3. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process personal information on the following legal bases:

Contract: To process orders, arrange delivery and provide customer support.
Legal obligation: To comply with applicable tax, accounting and consumer protection laws.
Legitimate interests: To maintain website security, prevent fraud and improve our services, provided these interests do not override your rights.
Consent: Where required, for marketing communications and non-essential cookies.

You may withdraw your consent at any time.

4. Payment Security

Payments are processed through secure third-party payment providers.

We do not store your full payment card details on our own systems. Payment providers process your information in accordance with their security standards and privacy policies.

5. Sharing Your Information

We may share necessary personal information with trusted service providers, including:

Shopify, which hosts our online store.
Payment providers that process transactions.
Delivery companies that fulfil orders.
Customer support and email service providers.
Analytics and advertising providers, where permitted.
Public authorities where disclosure is required by law.

We do not sell your personal information to third parties.

6. Cookies and Analytics

Our website uses cookies and similar technologies to operate the online store, remember basket contents, improve website performance and understand visitor activity.

With your consent, we may also use cookies for analytics and personalised advertising.

You can manage your cookie preferences through our website's cookie settings or your browser settings.

7. Marketing Communications

If you subscribe to our newsletter or otherwise agree to receive marketing, we may send you information about new products, exclusive offers and seasonal promotions.

You can unsubscribe at any time using the link in our marketing emails or by contacting support@amberlylondon.co.uk.

8. Data Retention

We retain personal information only for as long as necessary for the purposes described in this policy.

Order and transaction records are retained for the period required by applicable tax, accounting and legal obligations.

Customer support information is retained for as long as reasonably necessary to resolve enquiries and maintain appropriate records.

Marketing information is retained until you unsubscribe or withdraw your consent, unless a longer period is required by law.

9. International Data Transfers

Some of our service providers, including Shopify, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we use applicable legal safeguards, such as adequacy regulations or approved contractual protections, where required.

You may contact us for further information about the safeguards applicable to your information.

10. Your Privacy Rights

Under applicable data protection law, you may have the right to:

Access the personal information we hold about you.
Request corrections to inaccurate information.
Request the deletion of your information.
Restrict or object to certain processing activities.
Request the transfer of your information where applicable.
Withdraw consent at any time.

You have the right to object to the use of your personal information for direct marketing at any time.

To exercise your rights, contact support@amberlylondon.co.uk.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at https://ico.org.uk.

11. Data Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, alteration and misuse.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

12. Children's Privacy

Our website is not intended for children, and we do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes to our business practices, services or legal obligations.

Any updates will be published on this page with a revised date.

14. Contact Us

For questions about this Privacy Policy or how we handle your personal information, please contact:

Amberly London

Website: https://amberlylondon.co.uk

Email: support@amberlylondon.co.uk